Seguros Unimed - Safety Trailer
In Brazil, many people confuse Unimed Insurance with its larger sister brand, Unimed Health Plans.
How to create a distinct and memorable identity for Unimed Insurance?
Approach:
While Unimed Health maintains a serious, emotional tone, we positioned Unimed Insurances with a lighter, more playful voice, using humor and approachability to connect and stand out.
Using that tone, we claimed a pop culture space dominated by Allianz for years:
the Cinemark Safety trailer.