UNIFAEL - Brand Repositioning
In a market flooded with universities relying on hardsell tactics, Unifael needed to stand out by reinforcing its academic credibility. All while maintaining its positioning as an accessible and affordable option.
Approach:
We dug into the brand’s history to uncover what truly sets Unifael apart: it was the first 100% distance-learning university in Brazil, with an impressive 95% annual student satisfaction rate.
That legacy of innovation became our strategic springboard. We chose to spotlight how Unifael keeps moving a step ahead every day so its students can go even further tomorrow:
Your Future Is Our Now